The A to Z of website accessibility – A glossary of terms
Whether you’re a web developer, a content creator, or a business owner, understanding the terminology associated with website accessibility is crucial for creating an inclusive digital environment. With this in mind, we’ve compiled this comprehensive glossary designed to provide a clearer understanding of the key concepts, technologies, and legal con
How to get money from the IRS for making your website accessible
Over the last few years, website accessibility has become a crucial aspect of business operations. It ensures inclusivity and equal access for all users, opens up new market opportunities, and protects you from ADA-related lawsuits. Additionally, there’s a financial perk for businesses striving to make their websites accessible – the Accessibility Ta
5 low-cost marketing ideas for small business owners in Western Massachusetts
Every day you see clever viral ads and extravagant marketing campaigns all around you. As a creative entrepreneur or small business owner planning your own marketing material, it sometimes makes you feel like a street performer competing against a Broadway show. On top of this, there are so many marketing tools out there. But small […]
How to claim your Google Business Profile
Many entrepreneurs don’t know this, but Google gives every business a free website called a Google Business Profile (formerly known as Google My Business). For many businesses, this may be automatically created by Google and auto-populated with information it finds online about your business. Artist Dynamix has looked at scores of businesses in Western
How to find a web developer in Amherst MA
If you’re a business, non-profit, or entrepreneur looking for a web developer in Amherst MA, there are a few things you need to understand first. But before we go into that, make sure you know how to choose the right web development company. Once you’ve got that covered, read on… 1. Your Amherst web developer […]
AI-BOO-nanza: 5 scary fresh ways to cash in with AI this Halloween
Halloween is just around the corner, and it’s a perfect time for creative entrepreneurs to cash in on the spooky season with the use of AI tools to add a modern twist to your Halloween campaigns. In our most recent guide for the Ultimate SEO Makeover (#180DaysOfSEO, #UltimateSEOMakeover), we talked about the impact of artificial […]
How AI has already changed the world for creatives & small businesses
It was only in November 2022 that the launch of ChatGPT brought artificial intelligence into mainstream news. Within 5 days the app had a million users. It hit 100 million users after two months. But ChatGPT is only one of many AI initiatives that have been in development or, for some, in use for many […]
7 memorable ads to inspire creative entrepreneurs to use more storytelling in their marketing
In our previous guide for our Ultimate SEO Makeover series (#180DaysOfSEO #UltimateSEOMakover), we talked about how storytelling is a form of content marketing that can help brands cut through the noise and build a deeper connection with their audience. To give you a better understanding of how storytelling works and to inspire you to come [&hell
The power of storytelling in content marketing for small businesses & creative entrepreneurs
Creative entrepreneurs and small businesses often face the challenge of failing to stand out in a crowded market. With so many options available to consumers, it can be difficult to capture their attention and build a loyal following. That’s where the power of storytelling comes in. By crafting a compelling narrative that connects with their [&he
The power of user-generated content in your marketing campaign
User-generated content (UGC) is a tool that can transform brands. It lets brands become part of real stories and experiences shared by real people. UGC goes beyond users creating content; it’s about them sharing their stories, experiences, and connections. Now, let’s link this to our journey in the Ultimate SEO Makeover (#180DaysOfSEO, #UltimateS