How to claim your Google Business Profile
Many entrepreneurs don’t know this, but Google gives every business a free website called a Google Business Profile (formerly known as Google My Business). For many businesses, this may be automatically created by Google and auto-populated with information it finds online about your business. Artist Dynamix has looked at scores of businesses in Western
How to find a web developer in Amherst MA
If you’re a business, non-profit, or entrepreneur looking for a web developer in Amherst MA, there are a few things you need to understand first. But before we go into that, make sure you know how to choose the right web development company. Once you’ve got that covered, read on… 1. Your Amherst web developer […]
AI-BOO-nanza: 5 scary fresh ways to cash in with AI this Halloween
Halloween is just around the corner, and it’s a perfect time for creative entrepreneurs to cash in on the spooky season with the use of AI tools to add a modern twist to your Halloween campaigns. In our most recent guide for the Ultimate SEO Makeover (#180DaysOfSEO, #UltimateSEOMakeover), we talked about the impact of artificial […]
How AI has already changed the world for creatives & small businesses
It was only in November 2022 that the launch of ChatGPT brought artificial intelligence into mainstream news. Within 5 days the app had a million users. It hit 100 million users after two months. But ChatGPT is only one of many AI initiatives that have been in development or, for some, in use for many […]
7 memorable ads to inspire creative entrepreneurs to use more storytelling in their marketing
In our previous guide for our Ultimate SEO Makeover series (#180DaysOfSEO #UltimateSEOMakover), we talked about how storytelling is a form of content marketing that can help brands cut through the noise and build a deeper connection with their audience. To give you a better understanding of how storytelling works and to inspire you to come [&hell
The power of storytelling in content marketing for small businesses & creative entrepreneurs
Creative entrepreneurs and small businesses often face the challenge of failing to stand out in a crowded market. With so many options available to consumers, it can be difficult to capture their attention and build a loyal following. That’s where the power of storytelling comes in. By crafting a compelling narrative that connects with their [&he
The power of user-generated content in your marketing campaign
User-generated content (UGC) is a tool that can transform brands. It lets brands become part of real stories and experiences shared by real people. UGC goes beyond users creating content; it’s about them sharing their stories, experiences, and connections. Now, let’s link this to our journey in the Ultimate SEO Makeover (#180DaysOfSEO, #UltimateS
Strategies & tips for an effective content marketing campaign
Effective content marketing campaigns are essential for businesses to establish themselves as industry leaders, increase brand awareness, boost revenue, and improve conversions. However, creating a successful content marketing campaign can be a challenging task. It requires a comprehensive strategy, engaging content, and a deep understanding of the target au
From blank canvas to brilliance: how to sidestep creative burnout
In our Ultimate SEO Makeover (#180DaysOfSEO, #UltimateSEOMakeover) series, we have tackled powerful steps and key tips on how you can succeed with your online visibility campaign while we tackle our own SEO monster as an agency working to get more visibility on Google. However, the constant need for strategic planning and managing hectic schedule
Turning website visitors into clients: what you need to know about conversion rates
Here’s a quick way to understand the importance of conversion rates (a.k.a. conversion ratios). There are people on social media who have hundreds of thousands of followers but cannot make money from them. Then there are those with a few thousand followers who make thousands of dollars every month from the foundation presented by this […]