"Are you writing to a particular word count because you've heard or read that Google has a preferred word count? (No, we don't)."
Chris Nelson - Google
Chris Nelson, Senior Staff Analyst, Google

In a blog post on August 18, 2022, Google Senior Staff Analyst, Chris Nelson, explained how the search engine’s new ‘helpful content’ algorithm changes would roll out, what they entailed and what the effect would be on Google search engine rankings. One of the little nuggets he dropped was that Google is not as fixated on number of words in articles as all the search engine optimization (SEO) experts make them out to be.

Read our article explaining the new algorithm changes and how they will affect small businesses.

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