What is customer journey mapping and why is it important?

Customer journey mapping is a visualization of the process that a person goes through in order to accomplish a goal with your company.

It’s important because it helps you understand how your customers are interacting with you, so you can meet their needs more effectively and provide a better experience.

If you’re a graphic designer, you might map out the journey from when a client first contacts you, through the design process, to the final delivery of the work.

Here’s an insightful article from Smashing Magazine on customer journey mapping.

Leave a Reply

Your email address will not be published. Required fields are marked *