Customer journey mapping is a visualization of the process that a person goes through in order to accomplish a goal with your company.
It’s important because it helps you understand how your customers are interacting with you, so you can meet their needs more effectively and provide a better experience.
If you’re a graphic designer, you might map out the journey from when a client first contacts you, through the design process, to the final delivery of the work.
Here’s an insightful article from Smashing Magazine on customer journey mapping.
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