Digital Marketing Training

Receive expert training to help
you manage your own digital marketing
and grow your online presence.

Empower your digital journey: tailored training for creative entrepreneurs, small businesses, and non-profits.

Over 20 years of feedback, working with different businesses, creatives, and non-profits has taught us that some organizations are not ready to work with an agency.

For this reason, we offer in-person and virtual training programs to help you DIY your digital marketing. We understand the unique challenges and opportunities that come with managing your own digital footprint.

Our training courses are designed not just to instruct, but to inspire and empower. You’ll gain hands-on experience in managing websites, navigating the digital marketing landscape, and implementing strategies that resonate with your audience.

You can pick from some of our client favorites below, or meet with us to structure a course that fits your needs.

SOME POPULAR TRAININGS

In-Person Workshops

We offer a number of courses and workshops to keep you on the cutting edge of digital marketing and online strategies for your business. Pick one below or get in touch to ask about your area of interest...

TIME ESTIMATE: 2 Days

The Weekend
Website Takeoff

The Weekend Website Takeoff is an innovative workshop designed for business owners who want to launch their online presence swiftly and effectively. During this weekend-long event, participants engage in a hands-on, guided experience where they are led through the process of creating a fully-functional website. By the end of the weekend, each participant will have a live website, ready to promote their business.

TIME ESTIMATE: 3 HOURS

The Ultimate
WordPress Manager

This is a dynamic, hands-on workshop designed for business owners and marketing teams. Focused on equipping participants with skills in WordPress management, this workshop covers key areas such as content management, effective plugin use, SEO optimization, and robust security practices. Tailored for various experience levels, it ensures valuable learning for both WordPress novices and seasoned users.

1HR & 4HR VERSIONS

Digital Documentation
for Non-Profits

This workshop focuses on equipping participants with the skills necessary to effectively capture and share their organization's activities, successes, and stories of impact using digital tools. Attendees learn the best practices in digital documentation, including capturing photos, videos, and audio. We also cover how to archive digital assets for easy access and use

1HR & 2HR OPTIONS

Digital Marketing
Intelligence

Learn how to use the wealth of information your competition leaves online to gain a competitive edge in your industry. This training dives into the art of analyzing and interpreting digital footprints left by competitors, providing insights into their strategies, successes, and mistakes. Participants will learn to identify and extract valuable information from various online sources, including social media, website traffic, online reviews, and more.

TIME ESTIMATE: 2 HOURS

Introduction to
AI In Digital Marketing

A forward-looking workshop designed for business owners & marketing professionals eager to understand how Artificial Intelligence (AI) is transforming digital marketing. This practical course looks at applications of AI in various aspects of digital marketing. Resources will include top AI tools to use and online resources. Participants will gain insights into the benefits and challenges of integrating AI into digital marketing strategies, along with current industry examples and case studies.

TIME ESTIMATE: 3 HOURS

Fundamentals of
Search Engine Optimization

Designed to provide a thorough grounding in the basics of Search Engine Optimization, a crucial component of digital marketing. This workshop is ideal for beginners and those looking to refresh their knowledge, offering a comprehensive introduction to the key concepts and practices that underpin effective SEO strategies.

TIME ESTIMATE: 1 HOUR

Essentials of Website Accessibility

About 20% of people cannot access websites the same way as most people can due to a disability or cognitive condition. This is a specially crafted, workshop designed to provide a quick yet thorough understanding of website accessibility. It's tailored for marketers, business owners, and non-profit organizations who are keen to make their websites more inclusive and accessible to a diverse audience. Participants will learn about the importance of web accessibility and its impact on reaching wider audiences, enhancing brand reputation, and ensuring legal compliance with standards like the Web Content Accessibility Guidelines (WCAG) and the Americans with Disabilities Act (ADA).

Your Head Coach

Over two decades of digital marketing experience.
Has worked on hundreds of different projects.
Has worked with international clients from Norway, South Africa, Kenya, Zimbabwe, the United Kingdom, and the United States.
Nieman Fellow & Berkman Klein Fellow at Harvard.

Your Head Coach

Over two decades of digital marketing experience.
Has worked on hundreds of different projects.
Has worked with international clients from Norway, South Africa, Kenya, Zimbabwe, the United Kingdom, and the United States.
Nieman Fellow & Berkman Klein Fellow at Harvard.

HAPPY FEEDBACK

What Our Clients Say

Here's what some of the clients
who have gone through training with us have said...

"The Instructor Was Grand"

"The instructor is so knowledgeable about several fields, so the afternoon was filled with tons of good ideas. Everything was presented in a very clear, well organized way. I got so much out of the workshop, and I think the instructor was grand. Thank you for the opportunity."

June A.

Workshop Participant

"Fungai is a marketing whizz"

"Fungai knows his material in and out. Many of the concepts he explained were new to me, but he broke them down so clearly. I'm glad I attended this training.

Taurai Moyo

Workshop Participant

"Lots of useful information"

"There was a lot of useful information but more important, Fungai gave an overview of the flow of steps one can take (and perhaps should take) in market or planning a marketing campaign."

Emily K.

Workshop Participant

Why some businesses & non-profits choose
DIY-marketing training

There are many benefits to empowering yourself or your team with
digital marketing and website management skills.

Continuous Professional Development

Skill Enhancement: DIY digital marketing training allows you to continually upgrade your skills, staying relevant in a field that is constantly changing.
Adaptability: As digital trends shift, you can quickly adapt, implementing new strategies and technologies learned through ongoing training.
Long-term Value: Continuous learning fosters your team’s long-term professional growth, ensuring you remain competitive and proficient in your marketing efforts.

Helps you make informed decisions

Data Literacy: Training in digital marketing equips you with the skills to interpret data, leading to more informed decisions based on analytics and metrics.
Strategic Planning: You learn to assess various digital strategies and tools, allowing for more strategic planning and resource allocation.
Risk Management: With a better understanding of digital marketing dynamics, you can anticipate challenges and mitigate risks more effectively.

Helps you understand the moves your competition makes

Market Awareness: Training provides insights into competitive analysis, helping you understand the strategies employed by your competitors.
Benchmarking: You can benchmark your digital efforts against competitors, identifying areas for improvement or differentiation.
Tactical Adjustments: With a deeper understanding of the competition, you can make quick tactical adjustments to stay ahead in the market.

Helps you understand industry trends

Market Insight: You gain a deeper understanding of current and emerging trends within your industry, enabling you to stay ahead of the curve.
Strategy Alignment: This insight allows you to align your digital marketing strategies with these trends, ensuring your efforts are relevant and effective.
Competitive Advantage: Being knowledgeable about industry trends can provide you with a competitive edge, as you can anticipate shifts and adapt your strategies accordingly.

Reduce marketing costs

Reduces Outsourcing Expenses: You save money by not relying on external agencies for digital marketing services.
Resource Allocation: Funds saved can be reallocated to other vital aspects of your business.
Long-term Financial Benefits: Skills learned through DIY training can provide sustained cost savings over time.