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Breaking the Internet: 11 inbound marketing lessons straight from the Kardashian playbook

You might never have imagined that the day would come when you’d be turning to the Kardashians for inbound marketing advice. Yet, here we are, standing at the crossroads of reality TV and digital marketing, ready to mine golden nuggets of wisdom from the glitzy hills of Calabasas.

No, we’re not suggesting that you ‘break the internet’ with a strategically placed champagne glass or release your signature perfume line (although we fully support your entrepreneurial spirit!).

Instead, we’re about to dive into the surprisingly educational world of the Kardashians and their uncanny knack for grabbing eyeballs, spurring engagement, and fostering a die-hard fan base.

Here are 11 incredibly practical, Kardashian-inspired inbound marketing lessons. Hold on to your Louboutins; this is going to be quite a ride…

1. Create a spectacle

Let’s kick off with a classic Kardashian technique – the spectacular show! Remember Kim’s larger-than-life weddings? Translated to the digital marketing world, this is all about creating content that is hard to ignore, engaging, and unforgettable. Create a spectacle, and they will come.

Need inspiration? Check out How to Create Viral Content: 10 Insights from 100 Million Articles.

2. Keep it consistent

Who can forget Khloe’s transformation or Kim’s commitment to chic, minimalist interior design? Consistency is key when it comes to branding, and the Kardashians have it down to an art.

Whether you’re churning out blogs, infographics, or email campaigns, consistency in your output, messaging, and design ensures that your brand is easily recognizable and top of mind for your target audience.

it’s crucial to follow through. Find out why in Why Consistency in Marketing is Critical to Your Success.

3. Controversy attracts attention

Kardashians are no strangers to controversies, and they’ve mastered the art of spinning it to their advantage. In the world of digital marketing, you might not want to court controversy, but taking a stand on relevant issues can help your brand stand out.

Remember, though, it’s always important to align with your company values.

While we don’t recommend creating unnecessary drama, taking a stand on pressing issues can make your brand stand out. 5 Reasons Why Brands Should Take a Stand on Controversial Issues covers the nuances of this strategy.

4. Family matters

Just like the Kardashian clan, your inbound marketing strategies should work as a cohesive family, with each tactic supporting and enhancing the others.

E.g. Your social media strategy should feed off your main content strategy. The use must feel like they are on the very same journey as they transition from one of your platforms to another.

Read Integrating Your Digital Marketing Channels to master the balance.

Incoming! Cutout image of woman in chair and a runner taking off.

5. Everyone loves a story

This is one of the most important inbound marketing lessons you will ever learn. It’s bout the story.

Keeping Up With The Kardashians is all about the story. Storytelling in marketing helps customers connect on an emotional level – and that is the level at which people make buying decisions.

Get the scoop from Why Storytelling Will Be the Biggest Business Skill of the Next 5 Years.

6. Attention is everything

It’s no secret that the Kardashians are some of the biggest influencers out there. They have influence because they managed to get millions of people to sit and watch them chatting about who knows what.

Your brand doesn’t have attention? Consider leveraging influencer marketing.

Learn more with The Ultimate Guide to Influencer Marketing in 2023.

7. Transparency can be transformational

Remember when Khloé publicly tackled her personal fitness journey and shared her struggles with weight loss? No, you don’t, cause you’re a busy creative entrepreneur. You don’t actually watch the Kardashians.

All you need to know for this inbound marketing lesson is that this transparency won her fans. In the same way, businesses that are transparent about their processes can foster trust.

Check out How Transparency Can Transform Your Business.

8. Leverage social media

The Kardashians are undeniably social media queens. Use their success as inspiration and optimize your social media marketing strategy. Dive in with Social Media Mastery: A Comprehensive Guide to Strategic Growth.

Inbound marketing looks like this. You don't chase clients. They come looking for you...

9. Keep reinventing yourself

Just like the Kardashians constantly reinvent themselves to stay relevant, so should your marketing strategy. The Ultimate Guide to Marketing Trends in 2023 can help.

10. Always be camera ready

The Kardashians always look their best for the cameras. Your brand needs to do the same. Ensure that your visual marketing content is high-quality and well-designed.

Top 7 Visual Marketing Techniques has the tools you need.

We’ll also note that, as a founder or leader, your brand tends to grow faster when you show up on camera too.

11. Stay human, stay relatable

Despite their fame and fortune, the Kardashians manage to stay relatable by showcasing their human side – from sharing family moments to opening up about their struggles.

This approach can work wonders for your brand too, making your audience feel connected and engaged.

Understand the power of relatability in How to Make Your Brand More Relatable and Why It Matters.