Inside AdX

Meet your new expert contributor for Northampton Living & Longmeadow Neighbors

Big news at Artist Dynamix! Our founder, Fungai Tichawngana, is now the official expert contributor for Websites & Digital Marketing for two influential local publications; Northampton Living and Longmeadow Neighbors.

This exciting development positions Fungai at the heart of Western Massachusetts’ thriving small business and creative communities, where his insights will inspire forward-thinking businesses and creative entrepreneurs alike.

This journey began with the December 2024 issues of both publications.

Bridging communities through expertise

As an expert contributor, Fungai will regularly share actionable advice, deep industry insights, and cutting-edge trends to help local businesses supercharge their online presence.

His December articles focused on leveraging digital marketing trends to grow your business.

Northampton is known for its vibrant arts scene, eclectic culture, and a dynamic community of entrepreneurs. Meanwhile, Longmeadow, with its tree-lined streets and historic charm, serves as a hub for family-oriented living and community engagement.

These two towns exemplify the unique blend of tradition and innovation that defines Western Massachusetts.

About Northampton Living & Longmeadow Neighbors

Northampton Living and Longmeadow Neighbors are both celebrated platforms for community-building and local storytelling.

The two publications are run by Reider Media and offer an intimate look at the people and businesses that make these locations special places to live.

By lending his voice to these publications, Fungai will be shaping the digital narratives of the businesses, creatives, and changemakers who drive the economic and cultural vibrancy of Western Massachusetts.

As someone who’s always believed in the transformative power of digital marketing, Fungai’s insights are rooted in years of experience and a commitment to adaptability in a fast-changing marketing arena.

Here’s what he had to say about the opportunity:

“I’m thrilled to join Northampton Living and Longmeadow Neighbors as their expert contributor for Websites & Digital Marketing. These platforms are a important resource for communities in our region, and I’m excited to share strategies that help local entrepreneurs succeed online.”

What’s on the menu?

Fungai’s articles will focus on helping business owners understand issues related to digital marketing. Here are some topics on the line up:

• The “Search Everywhere” Evolution
  Tips on optimizing for visibility in a world where Instagram, YouTube, Facebook, Amazon, ChatGPT, etc play the role of search engines and how local businesses can make the most of these changes.
• Web Design That Works
  Practical steps for creating websites that engage audiences and drive conversions.
• Local SEO Secrets 
  Proven strategies to improve regional visibility and turn it into long-term success.
• Building a Digital Presence That Lasts 
  The importance of consistency and adaptability in digital marketing.
• Content Marketing for Local Businesses 
  How to tell your brand’s story in a way that resonates with your community.

At Artist Dynamix, we’re excited to see how Fungai’s expertise will spark new opportunities for the businesses and creatives in our community. His contributions reflect our shared belief that bold, vibrant, and impactful ideas can change the world.

Follow the Journey

Keep an eye on Northampton Living and Longmeadow Neighbors for Fungai’s upcoming articles. You can also sign up to receive our updates on digital marketing trends, tools, and more.

Photo of Fungai Tichawangana in conversation by Jon Crispin Photography.

Dec 6, 2024 – We were there: Western Massachusetts Regional Economic Ecosystem Summit

Artist Dynamix took part in the Western Massachusetts Regional Economic Ecosystem Summit held at Venture Way Collaborative today. This was the sixth edition of the summit and we’ve attended all of them as we try to get a real sense of the economic opportunities, challenges, and networks in the region.

Today, the mayors of Easthampton, Nicole LaChapelle, and Northampton, Gina-Louise Sciarra, and the Town Administrator for South Hadley, Lisa Wong, were among the speakers.

Other speakers included Senator Jake Oliveira, Amherst Town Councillor-at-Large Ellisha Walker, and Vice-Chair of the Belchertown Select Board, Lesa Lessard Pearson.

The focus was on economic developments, challenges, and milestones.

Tiffany Allecia, Hope Ross Gibraldi, and their team have done a great job bringing together some of the top decision-makers in the region to discuss ways we can move Western MA forward as a region.

Artist Dynamix was represented by founder, Fungai Tichawangana, who also represented the ArtsHub of Western Massachusetts.

Nov 14, 2024 – How is Artist Dynamix related to the Hult Prize judging panel?

Up until last week, there was no real relationship between us and the $1M Hult Prize.

BUT! Big news: Our very own Fungai Tichawangana has been tapped to join the panel of judges for the Hult Prize, one of the most prestigious global competitions for social entrepreneurship.

The invitation came courtesy of the Berthiaume Center for Entrepreneurship at the Isenberg School of Management at UMass Amherst.

For those not in the know, the Berthiaume Center for Entrepreneurship is where entrepreneurial ideas go to grow. Through education, mentorship, and community engagement, they’ve helped countless students and innovators turn sparks of ideas into full-blown ventures. Their partnership with the Hult Prize is just another example of their commitment to big ideas.

Having Tichawangana on the Hult Prize panel is a huge win for our entire community. It’s proof that the creative, out-of-the-box thinking we champion at Artist Dynamix is making waves.

Plus, let’s be honest, it’s pretty cool to see our own team influencing the future of social entrepreneurship. Read the full press release here.

Nov 8, 2024 – One week after the launch of Inc413

Nov 6, 2024 – You can now run website accessibility tests on the Artist Dynamix website

Great news! Today, we launched our website accessibility scanner. This easy-to-use tool enables businesses to test their websites and assess how well they meet accessibility guidelines.

Accessibility enables people with various cognitive disabilities to access your website. Read our introduction to website accessibility for more info.

Given the increasing number of lawsuits against businesses that don’t have website accessibility dialed in, this is a good starting point.

Try it out for yourself and get your results in minutes!

You’ll find the tool on our website accessibility page.

Nov 1, 2024 – Inc413 is LIVE!

Just after 10 am today, Inc413 went live!

Over the last two years, the team here at Artist Dynamix has worked really hard to get all the information together for this site, while building the actual website, while talking to potential contributors, while creating a revenue model, while generating a buzz about it…

We are so thrilled that the site is up and are excited to share it with the business community of Western Massachusetts.

Do check it out and tell us what you think. Below are some of the social media posts we published as we prepared for the launch…

We’ve also been sending out email updates for five weeks now. You can see all that action on our Inc413 Circle page. If you want to get updates on tools, resources, and ideas for small businesses in Western Massachusetts, you can also sign up on that page.

Sept 12, 2024 – How to find open jobs at Artist Dynamix

Looking for a digital marketing job-based in Western Massachusetts? You can now find all open positions at Artist Dynamix on our new ‘Jobs page.’

This includes full-time, part-time, and contractual postings.