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Lookie here people! We have done a little do here.
Alignable Business Person of the Year
Artist Dynamix founder, Fungai Tichawangana, has been named the 2024 local business person of the year for Amherst MA by Alignable.
ClickUp Power User
This comes just a few days after Tichawangana was named by ClickUp as a verified power user of their popular project management app.
This recognizes him as one of the top 10% of the 10 million users of ClickUp around the world.
The Artist Dynamix team uses ClickUp for all of its project management, for its support desk, and for automating the management of technical update emails.
More info to follow! Whoop! Whoop!
This year, the Amherst Area Chamber of Commerce is ramping up its efforts to share information and resources with members. One of the initiatives, driven to a large extent by Heather Hamel, Director of Engagement & Development, is a series of workshops sharing different aspects of business management and leadership.
First in the series of planned workshops was this one, featuring Artist Dynamix.
In this ‘Google for Growth’ workshop, Artist Dynamix founder, Fungai, discusses the power of free Google tools for businesses and focuses on three specific ones: Google Business Profile, Google Analytics, and Google Search Console.
- [00:00] 📣 Fungai introduces himself and his experience in website building and digital marketing.
- [01:58] 💼 He explains the concept of a digital marketing framework, consisting of online presence, traffic, and action.
- [04:00] 🌐 Fungai discusses the power of Google Business Profile for establishing an online presence and improving local search rankings.
- [09:35] 📈 He highlights the importance of Google Analytics for measuring website traffic and making data-driven decisions.
- [14:15] 🔍 Fungai introduces Google Search Console as a tool for improving website rankings on Google.
- 💡 Establishing an online presence is crucial for any digital marketing strategy. Google Business Profile provides a free platform for businesses to showcase their information and engage with customers.
- 💡 Google Analytics is a powerful tool for measuring website traffic, identifying popular pages, and optimizing content to drive conversions.
- 💡 Google Search Console offers valuable insights into search rankings, allowing businesses to understand how their website performs for specific keywords and make improvements accordingly.
- 💡 By leveraging these three Google tools, businesses can enhance their online visibility, increase website traffic, and improve the effectiveness of their digital marketing strategies.
We’re pushing this into high gear.
Inc413 is sloooooooooowwwwwwly coming together.
We did this spoof reel to celebrate the fact that we’re jumping in 100% to make this happen early 2024!
Inc413 (NOT “Inc 413” – And if you follow our teachings on SEO, you will understand why we had to put the wrong spelling here).
But what on earth is it? Think business. Think small business. Think extra heavy support. Cheerleading. Almost pom pom like. Think irreverent optimism and out-of-the-ball-court ideas. Think inspiration. Think stories. Think of a place where enterprise is victory, whatever the bottom line.
Fungai was recently interviewed by Talyn Rahman-Figueroa of Boss Diplomat for her YouTube channel on branding. Fungai spoke about the power of SEO in online branding and how modern-day tools make it easier for smaller businesses to have access to information that only much bigger enterprises used to have access to.
Here are some of the highlights from the Interview:
- 💼 Personal branding is crucial for creative entrepreneurs, as they are often the face and personality behind their business. This video emphasizes the importance of showcasing your personal brand on your website to attract clients.
- 🌐 Your website is your headquarters and should be the center of your marketing strategies. It should have a clear call to action and serve as a portfolio for your work. Other marketing avenues should redirect back to your website.
- 📈 SEO is essential for understanding your clients and targeting the right keywords. It is similar to market research and can provide valuable insights into what your clients are looking for.
- 🎨 Your website should reflect your personality and showcase your work effectively. It should have professional content, a clear hook, and a focused call to action. Collaboration with a web developer who understands your brand strategy is crucial for achieving this.
- 🤝 Collaborating with a web developer who understands your brand strategy can bring out your personality and make your website functional and effective. It is important to invest resources and time into creating a website that works for your business.
One of the tools we use every single day at Artist Dynamix is Canva. We edit images for blog posts, create social media posts, design merchandise, create presentations, build lead magnets, and do a whole lot more with it.
It saves us tons of time and helps us collaborate more efficiently as a team.
An example of a project that has relied heavily on Canva from the beginning is Valley of Writers.
We use Canva for creating and scheduling most of the Instagram posts for this project, we also use Canva for creating header images for blog posts on the Valley of Writers website.
Even though we use Canva so extensively, we were pleasantly surprised to learn that we’ve created a total of 5,000 posts together as a team! How awesome is that!
Artist Dynamix founder and CEO, Fungai Tichawangana, was recently featured on the ArtsHub of Western Massachusetts. Caitlin Reardon interviewed Tichawangana about his work helping creatives use the Internet as a business and marketing tool.
The article talks about Tichawangana’s start in web design in Zimbabwe over two decades ago. It traces his journey to realizing the need for a more robust approach to helping creatives harness the power of the Internet for their work.
It also touches on the artists and arts organizations Tichawangana has worked with since moving to Massachusetts. These include Michael Favala Goldman, Steve Bernstein, Nicole M. Young, The Emerging Writer Fellowship, and The WriteAngles Conference.
Yup, we finally took notice of our own SEO and are doing something about it. We’re calling it the Ultimate SEO Makeover. We invite you to follow along and hopefully learn some SEO tricks on this journey with us. It’s going to be fun. We promise.
The idea is that at the end of the makeover, the Artist Dynamix website will rank for relevant keywords; i.e. keywords related to digital marketing and other stuff we actually do.
It’s a big ask, but this is what we do for a living. So despite the fact that digital marketing is highly competitive, we should be able to kick this in the you know what. Right? Right?