Jan 25, 2024 – Google for Growth workshop for Amherst Chamber of Commerce

This year, the Amherst Area Chamber of Commerce is ramping up its efforts to share information and resources with members. One of the initiatives, driven to a large extent by Heather Hamel, Director of Engagement & Development, is a series of workshops sharing different aspects of business management and leadership.

First in the series of planned workshops was this one, featuring Artist Dynamix.

In this ‘Google for Growth’ workshop, Artist Dynamix founder, Fungai, discusses the power of free Google tools for businesses and focuses on three specific ones: Google Business Profile, Google Analytics, and Google Search Console.

Highlights

• [00:00] 📣 Fungai introduces himself and his experience in website building and digital marketing.

• [01:58] 💼 He explains the concept of a digital marketing framework, consisting of online presence, traffic, and action.

• [04:00] 🌐 Fungai discusses the power of Google Business Profile for establishing an online presence and improving local search rankings.

• [09:35] 📈 He highlights the importance of Google Analytics for measuring website traffic and making data-driven decisions.

• [14:15] 🔍 Fungai introduces Google Search Console as a tool for improving website rankings on Google.

Key Insights

• 💡 Establishing an online presence is crucial for any digital marketing strategy. Google Business Profile provides a free platform for businesses to showcase their information and engage with customers.

• 💡 Google Analytics is a powerful tool for measuring website traffic, identifying popular pages, and optimizing content to drive conversions.

• 💡 Google Search Console offers valuable insights into search rankings, allowing businesses to understand how their website performs for specific keywords and make improvements accordingly.

• 💡 By leveraging these three Google tools, businesses can enhance their online visibility, increase website traffic, and improve the effectiveness of their digital marketing strategies.