5 low-cost marketing ideas for small business owners in Western Massachusetts
Every day you see clever viral ads and extravagant marketing campaigns all around you. As a creative entrepreneur or small business owner planning your own marketing material, it sometimes makes you feel like a street performer competing against a Broadway show. On top of this, there are so many marketing tools out there. But small […]
7 memorable ads to inspire creative entrepreneurs to use more storytelling in their marketing
In our previous guide for our Ultimate SEO Makeover series (#180DaysOfSEO #UltimateSEOMakover), we talked about how storytelling is a form of content marketing that can help brands cut through the noise and build a deeper connection with their audience. To give you a better understanding of how storytelling works and to inspire you to come [&hell
The power of storytelling in content marketing for small businesses & creative entrepreneurs
Creative entrepreneurs and small businesses often face the challenge of failing to stand out in a crowded market. With so many options available to consumers, it can be difficult to capture their attention and build a loyal following. That’s where the power of storytelling comes in. By crafting a compelling narrative that connects with their [&he
Strategies & tips for an effective content marketing campaign
Effective content marketing campaigns are essential for businesses to establish themselves as industry leaders, increase brand awareness, boost revenue, and improve conversions. However, creating a successful content marketing campaign can be a challenging task. It requires a comprehensive strategy, engaging content, and a deep understanding of the target au
Why content is the superhero of an effective digital marketing campaign
At the heart of any successful campaign lies a meticulously crafted strategy. According to the Merriam-Webster Dictionary, a strategy encompasses the art and science of deliberate planning, guiding actions toward evolutionary success. For us at Artist Dynamix, a digital marketing strategy entails carefully planned online endeavors aimed at achieving specific
9 things every business should do to optimize website conversions
When I started building websites, over 20 years ago, developers were more fascinated by all the fancy things they could get websites to do; such as flashing text, scrolling words, etc, and less so by how much these web pages could contribute to the bottom line of a business. How far we’ve come since then. […]