Aug 12, 2024 – Inc413 behind the scenes: See how the ultimate guide to business networking in Western MA is taking shape

One of the guides we’re working on for Inc413 is a comprehensive business networking page that lists different business networking organizations in Western Massachusetts, including chambers of commerce, and gives tips on networking and a calendar of upcoming networking events.

A starting point for something like this is talking to people in our target demographic and understanding their needs, then doing in-depth keyword research to see exactly what words the target market we are addressing uses when talking about the problem we are trying to help them solve.

Then we generate the content. That’s the most challenging part. For this guide, it;’s been six months of work – and we’re still at it.