• • The cost of a thousand ad impressions. It’s a standard metric for pricing web ads.
  • Example: Paying $5 for every 1,000 times your banner ad is shown on a website.

CPA (Cost Per Acquisition)

• The cost of acquiring a new customer through advertising. This metric helps determine the profitability of marketing campaigns.
• Example: Spending $500 on ads to acquire 10 customers results in a CPA of $50.

CPL (Cost Per Lead)

• The cost of acquiring a new lead, typically used in digital advertising to measure campaign efficiency.
• Example: Spending $300 on a campaign that generates 30 leads results in a CPL of $10.

CRM (Customer Relationship Management)

• Systems and strategies for managing a company’s interactions with current and potential customers, often using data analysis to improve business relationships.
• Example: Using Salesforce to track sales leads and customer interactions.

CRO (Conversion Rate Optimization)

• The process of increasing the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.
• Example: A/B testing different versions of a landing page to see which one results in more sign-ups.

CTA (Call to Action)

• A prompt that encourages users to take a specific action, such as clicking a button, signing up for a newsletter, or making a purchase.
• Example: A “Buy Now” button on an e-commerce site or a “Subscribe” link in an email newsletter.

CTR (Click-Through Rate)

• The ratio of users who click on a specific link to the number of total users who view an ad or email. It’s used to measure the success of an online advertising campaign or the effectiveness of an email.
• Example: If 1,000 people see an ad and 100 click on it, the CTR is 10%.

CX (Customer Experience)

• The overall experience a customer has with a business, including all interactions across various touchpoints and channels.
• Example: Providing excellent customer service and ensuring a seamless shopping experience both online and in-store.

DA (Domain Authority)

• A metric developed by Moz that predicts how well a website will rank on search engine results pages (SERPs).
• Example: A website with a high DA is more likely to rank well for competitive keywords.

DMP (Data Management Platform)

• Software used to collect, manage, and analyze large sets of data, often used for targeting ads and personalizing marketing efforts.
• Example: Using a DMP to create targeted advertising campaigns based on user behavior data.

DNS (Domain Name System)

• The system that translates domain names (like www.example.com) into IP addresses (like 192.0.2.1), allowing browsers to load internet resources.
• Example: When you type “www.google.com,” the DNS converts it to an IP address to find the Google server.

DM (Direct Message)

• Private messages sent on social media platforms that are only visible to the sender and recipient(s).
• Example: Sending a customer support query via Instagram DM.

DSP (Demand Side Platform)

• A system that allows buyers of digital advertising inventory to manage multiple ad exchanges and data exchange accounts through one interface.
• Example: Using a DSP to buy ads across multiple websites and target specific audience segments.

ESP (Email Service Provider)

• A company or service that provides email marketing tools and support, helping businesses send, manage, and analyze email campaigns.
• Example: Using Mailchimp to design, send, and track email newsletters.

FTP (File Transfer Protocol)

• A standard network protocol used to transfer files from one host to another over a TCP-based network, such as the Internet.
• Example: Uploading files to a website’s server using an FTP client like FileZilla.

GA (Google Analytics)

• A web analytics service offered by Google that tracks and reports website traffic, providing insights into user behavior and marketing effectiveness.
• Example: Using Google Analytics to see which pages on your website are most popular and where visitors are coming from.

GMB (Google My Business – Now called Google Business Profile)

• A free tool that allows businesses to manage their online presence across Google, including Search and Maps, making it easier for customers to find information.
• Example: Setting up a GMB profile to appear in local search results and display business hours, location, and reviews.

HTML (HyperText Markup Language)

• The standard language used to create and design web pages, providing the structure and layout for content.
• Example: Using HTML tags to create headings, paragraphs, and links on a webpage.

HTTP (HyperText Transfer Protocol)

• The protocol used for transmitting hypertext requests and information on the internet.
• Example: Accessing a webpage using “http://www.example.com.”

HTTPS (HyperText Transfer Protocol Secure)

• A secure version of HTTP that uses encryption to protect data transmitted over the internet.
• Example: A website with HTTPS in its URL, like “https://www.example.com,” ensures secure data transmission.

IM (Instant Messaging)

• Real-time text communication between two or more people over the internet, often used for quick and immediate conversations.
• Example: Using Slack or Microsoft Teams for instant messaging within a workplace.

IP (Internet Protocol)

• A set of rules governing the format of data sent over the internet or other networks, identifying devices using unique IP addresses.
• Example: Every device connected to the internet has a unique IP address, such as 192.168.1.1.

ISP (Internet Service Provider)

• A company that provides individuals and organizations with access to the internet.
• Example: Comcast, AT&T, and Verizon are common ISPs that provide internet services to homes and businesses.

JS (JavaScript)

• A programming language used to create dynamic and interactive effects within web browsers.
• Example: Using JavaScript to create a pop-up alert when a user clicks a button.

KPI (Key Performance Indicator)

• Specific, measurable metrics used to gauge the performance of a campaign, business activity, or organization.
• Example: Tracking the number of new leads generated each month as a KPI for marketing success.

LTV (Lifetime Value)

• The total revenue a business expects to earn from a customer throughout their entire relationship.
• Example: If a customer spends $50 per year and remains a customer for 5 years, their LTV is $250.

MOFU (Middle of the Funnel)

• The stage in the sales funnel where potential customers are evaluating their options and considering making a purchase.
• Example: Offering free trials or detailed product comparisons to leads who have shown interest but are not yet ready to buy.

MVP (Minimum Viable Product)

• The most basic version of a product that can be released to test a new business idea or concept with minimal resources and development.
• Example: Launching a basic version of an app to gather user feedback and validate the concept before investing in full development.

NPS (Net Promoter Score)

• A metric used to gauge customer loyalty by asking customers how likely they are to recommend a product or service to others.
• Example: Sending a survey that asks, “On a scale of 0-10, how likely are you to recommend our company to a friend?”

PPC (Pay-Per-Click)

• A form of online advertising where advertisers pay a fee each time their ad is clicked. It’s a way to buy visits to your site rather than earning them organically.
• Example: Running a Google AdWords campaign where you pay $1 every time someone clicks on your ad.

PPL (Pay Per Lead)

• A type of performance-based marketing where advertisers pay for each lead generated through their ad campaigns.
• Example: Paying a fee for every contact form submission generated from a Facebook ad.

QA (Quality Assurance)

• The systematic process of checking to see whether a product or service being developed meets specified requirements.
• Example: Testing a new website feature to ensure it works correctly before launch.

ROI (Return on Investment)

• A measure of the profitability of an investment, calculated by dividing the net profit by the cost of the investment.
• Example: Investing $1,000 in a marketing campaign that generates $2,000 in profit yields an ROI of 100%.

RSS (Really Simple Syndication)

• A web feed that allows users and applications to access updates to websites in a standardized format.
• Example: Subscribing to an RSS feed to receive updates from a blog without visiting the site.

RTB (Real-Time Bidding)

• A method of buying and selling online ad impressions through real-time auctions that occur in the time it takes a webpage to load.
• Example: Bidding on ad space in real-time to display a banner ad to a specific user as they browse a website.

SaaS (Software as a Service)

• A software distribution model where applications are hosted by a service provider and made available to customers over the internet.
• Example: Using Google Workspace for email, document creation, and collaboration.

SEM (Search Engine Marketing)

• A broader term than SEO, SEM involves paid advertising to increase a website’s visibility on search engines.
• Example: Combining SEO efforts with Google Ads to improve overall search engine visibility.

SEO (Search Engine Optimization)

• The process of optimizing a website to rank higher in search engine results, improving its visibility to users searching for relevant terms.
• Example: Adding keywords, improving site speed, and obtaining backlinks to rank higher on Google.

SERP (Search Engine Results Page)

• The page displayed by a search engine in response to a user’s query, listing the most relevant results.
• Example: The list of websites you see when you search for “best pizza in NYC” on Google.

SLA (Service Level Agreement)

• A contract between a service provider and a customer that specifies the level of service expected during the term of the agreement.
• Example: An ISP guarantees 99.9% uptime in their SLA with a business customer.

SME (Subject Matter Expert)

• An individual with deep knowledge and expertise in a particular area or topic.
• Example: Consulting a cybersecurity SME for advice on protecting sensitive data.

SMM (Social Media Marketing)

• The use of social media platforms to promote products or services, engage with customers, and build brand awareness.
• Example: Running a campaign on Facebook to increase brand awareness and drive traffic to a website.

SOV (Share of Voice)

• A measure of the market a brand owns compared to its competitors, typically used in advertising and marketing.
• Example: Calculating the percentage of total advertising in a market that belongs to a specific brand.

SQL (Sales Qualified Lead)

• A lead that has been vetted by the sales team and deemed ready for direct sales follow-up.
• Example: A lead who has shown significant interest and has the potential to become a paying customer.

SSL (Secure Sockets Layer)

• A standard security protocol for establishing encrypted links between a web server and a browser, ensuring data privacy and integrity.
• Example: A website with HTTPS in the URL is using SSL to secure user data during transactions.

TLD (Top-Level Domain)

• The last segment of a domain name, such as .com, .org, or .net, used to categorize websites.
• Example: In “www.example.com,” the TLD is .com.

UI (User Interface)

• The visual elements of a website or app that a user interacts with, including buttons, menus, and layouts.
• Example: Designing intuitive navigation menus and attractive buttons to enhance usability.

URL (Uniform Resource Locator)

• The address used to access resources on the internet, consisting of a protocol, domain name, and path.
• Example: “https://www.example.com/page” is a URL pointing to a specific page on a website.

UX (User Experience)

• The overall experience a person has when interacting with a website or app, focusing on ease of use, accessibility, and satisfaction.
• Example: Simplifying the checkout process on an e-commerce site to improve user satisfaction.

UXD (User Experience Design)

• The process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction with a product.
• Example: Designing an app interface that is easy to navigate and visually appealing.

VPN (Virtual Private Network)

• A service that encrypts your internet connection and hides your IP address, providing privacy and security online.
• Example: Using a VPN to access a company’s internal network securely from a remote location.

XML (Extensible Markup Language)

• A flexible text format used to create structured documents by encoding data in a way that is both human-readable and machine-readable.
• Example: Creating an XML sitemap to help search engines understand the structure of a website.

YOY (Year over Year)

• A comparison of performance metrics from one year to the next, often used to track growth and identify trends.
• Example: Comparing revenue from 2023 to 2022 to see if there was an increase or decrease.