Factors affecting the accuracy of Google local SEO heat maps
Google local SEO heat maps are powerful tools for visualizing how a business ranks in local search results across specific geographic areas. These tools help you understand where your business appears in the Local Pack or Google Maps when people nearby search for your services. However, heat maps don’t always reflect what individual users see, [&hell
7 Google Business Profile mistakes most businesses in Springfield, Northampton & Greenfield, MA are making
The Artist Dynamix team and our partners have looked at hundreds of Google Business Profiles across Western Massachusetts, Boston, and the rest of New England. Last year, while doing SEO work for a community bank with branches in Hampshire and Franklin Counties, we decided to do online presence audits for other community banks across the […]
Stop wasting your chamber of commerce listing – here’s how to make it work
Artist Dynamix is a member of the Amherst Area Chamber of Commerce. One of the things we do to optimize our visibility through the chamber is to regularly update our profile on the chamber website. We just did a complete overhaul of the profile last week. We’re not just housekeeping here. It’s part of a […]
Every backlink & brand mention should have a job: Introducing the Optimized Online Footprint
Let’s look at a real-world example to illustrate one of the biggest missed digital marketing opportunities I see all too often. A well-respected community bank in the Berkshires regularly donates to non-profits across the region. It’s a beautiful thing; local organizations get support, and the bank strengthens its reputation as a mission-driven instituti
How to find local micro-influencers (and the tools we actually recommend)
Most small businesses don’t need a celebrity promoting them on Instagram or TikTok. What they do need is someone right here in the region. Someone who knows the community, shows up to events, tags local cafés in their posts, and genuinely connects with the people who live here. That’s what local micro-influencers do best. I wrote about [&helli
The local marketing combo no one’s using (but should be)
Why your small business should stop chasing celebrity clout and start building real local traction. A recent WPP Media report, cited in The Guardian, projected that social media creators are on track to overtake traditional media in ad revenue generation this year (The Guardian, June 2025), marking a huge ‘cultural shift’ in media. That’s