9 things every business should do to optimize website conversions
When I started building websites, over 20 years ago, developers were more fascinated by all the fancy things they could get websites to do; such as flashing text, scrolling words, etc, and less so by how much these web pages could contribute to the bottom line of a business. How far we’ve come since then. […]
21 ways to make your website more accessible to people with disabilities
It is important to make a website accessible because it ensures that people with disabilities can use and access your website just like anyone else. As Artist Dynamix, we made our website accessible last year, and the feedback from users has been encouraging. Just last week, I was on a Zoom call with a potential […]
What are ADA lawsuits & how do you protect your business against them?
Lawsuits against businesses that do not have accessible websites are on the rise in the United States. These lawsuits all cite a lack of compliance with the Americans with Disabilities Act (ADA). The law firm Seyfarth Shaw started tracking ADA lawsuits in 2013. They say that the number of these lawsuits has increased by 320% […]
What is website accessibility? An introduction for entrepreneurs & small businesses
Website accessibility refers to designing and developing websites that everyone, including people with disabilities, can use. Disabilities can take many forms, including visual, auditory, cognitive, and motor impairments. About 20% of the world population fits into the category of people who need additional help to be able to access online content and
Jaw-dropping digital marketing statistics for 2022
Sometimes it is difficult to understand the size of the digital marketing landscape, the scope of e-commerce around the world, and to fully grasp the opportunities it presents for creative entrepreneurs and their businesses. Here are some numbers to put things into perspective. The digital marketing opportunity There are 5 billion people who use the [&hellip
How to check if Google has indexed your content
You put up a blog post or you edit some of the content on your website. You want to find out if Google has indexed the new changes, i.e. Is the new content appearing on Google? How do you do it? It’s pretty simple. Say I have made a change to the ‘Services‘ page on […]
What happens when business founders show their faces in digital marketing?
What should the role of business founders be in digital marketing? As an entrepreneur, how much of yourself should you put out there for the world to see? Over the last decade, the hockey-stick-curve-to-the-moon surge in digital marketing has seen companies churn out blog posts, ads, videos, social media posts, and email blasts to clients […]
What exactly does a web developer do?
This seems like such an obvious question, but since businesses spend tens of thousands of dollars on websites and digital marketing, it’s an important one to have a very clear answer for. When you ask a web development agency to build a website for you, what are you asking them to do? Register a domain […]
5 reasons why no one visits your small business website
You paid thousands of dollars for your website and even did an office party to launch it. That was months ago. Every month you look at the reports for the number of visits to your website. It makes your stomach turn. How is it that this asset is not delivering the clients you were promised […]
You could get $5,000 of website design services for free in Massachusetts
The Massachusetts Growth Capital Corporation (MGCC) is offering grants of up to US$5,000 to pay for digital media services for small businesses based in the state that are run by socially and economically disadvantaged individuals. You heard that right. If you’re a small business based in Massachusetts and have been in operation for more than […