March 5, 2023 – Upcoming Digital Marketing Workshop – From AI to Zip Code

On March 15, 2023, Artist Dynamix Founder, Fungai Tichawangana, will be conducting a workshop, organized by the Amherst Area Chamber of Commerce, themed “From AI to Zip Code – Digital Marketing Shortcuts that are Working in 2023”

It is easy for businesses to get overwhelmed with all the tasks that they need to carry out to maintain an online presence, let alone stay ahead of the competition.

This workshop is part of a series being run by the Amherst Area Chamber. The first workshop was on branding and took place last week. It was hosted by Talyn Rahman-Figueroa of Boss Diplomat.

Workshop Overview

In this edition of the series, we will look at tools and strategies that help entrepreneurs and business owners cut out the noise and focus on the most important parts of a digital marketing campaign.

We will look at:

• The simple things that move the online visibility needle, but which most businesses are not doing.
• How AI tools can help you understand your target market, generate winning content, and monitor what the competition is doing.
• Why businesses need to spend more time focussing on local visibility and how they can win in this game
• New tools like Apple Business Connect and Search Box Optimization

See you there!

Venue

Online and in-person at The Homewood Suites by Hilton, Hadley.

Sponsor

This workshop is sponsored by Greenfield Cooperative Bank.

Registration

Attendance is free, but registration is required. Click here to register

About the Instructor

Hi, my name is Fungai. For close to 20 years now, I have been developing websites and digital media solutions. I have done work with banks, transport companies, membership organizations, and other enterprises.

I have also done extensive work with artists and other creatives in various capacities.

Over and over, I have seen how creatives struggle with the business and visibility side of their hustle. Becoming proficient at your artistic skill alone is a lifetime commitment. When you throw in all the other things you need to learn to create an actual enterprise, it becomes really challenging.

As an entrepreneur, I have seen how startups and small businesses struggle with showing up strong online and harnessing the power of digital media.

I started Artist Dynamix to help solve these challenges; to help creative entrepreneurs and institutions of arts & culture solve the challenges of visibility, branding, connection, and growth, and to find ways, while doing that, to create sparks of magic between business and the arts.