The local marketing combo no one’s using (but should be)
Why your small business should stop chasing celebrity clout and start building real local traction. A recent WPP Media report, cited in The Guardian, projected that social media creators are on track to overtake traditional media in ad revenue generation this year (The Guardian, June 2025), marking a huge ‘cultural shift’ in media. That’s huge
Top free SEO tools to instantly check your website (including one you’ll actually use)
Not all SEO tools are made for real-world business owners. Some are great, but too expensive for small businesses. Here’s a list of free SEO tools that help you get results. Every business wants to show up in search, but too many websites are flying blind when it comes to SEO. Maybe you’ve installed a […]
Why SEO is no longer enough: the rise of answer engine optimization
One of the biggest misconceptions about AEO is assuming that AI systems like ChatGPT just pull answers from the top of Google. In reality, these systems work very differently; some generate responses based on past training data, while others retrieve information from a variety of live sources. Misunderstanding this core distinction leads many marketers to [&
Unlock faster websites & better images: meet AVIF!
There are few things that matter as much as speed when it comes to running a business online. I know it, I’ve been building websites for over two decades. Slow-loading websites will drive customers away faster than you can say “abandoned cart.” And what’s one of the biggest culprits behind sluggish sites? Images. Many times, […]
The essential website maintenance checklist (10 areas you need to take care of)
Most business websites are under-maintained and therefore underperform. Website Maintenance is a crucial part of a successful digital marketing strategy and at Artist Dynamix, we will tell you that the day your website is launched is the day the real website work begins. A website needs to deliver results constantly. That’s not possible without website
The 10-point SEO checklist for business websites
Business owners ask me all the time, “What’s the most important thing I need to do for my website SEO?” It’s a valid question, but a hard one to answer, because SEO is like health. If I told you the most important thing for you to remain healthy was to drink water, and you went […]
How to get your website built in 5 days
New service from Western MA marketing agency will develop your website in 5 days Is it possible to build a professional website in 5 days at a truly unbelievable price? This is the challenge that we set for ourselves as an agency in mid-2023. Too many of the clients in one of our primary target […]
How to claim your Google Business Profile
Many entrepreneurs don’t know this, but Google gives every business a free website called a Google Business Profile (formerly known as Google My Business). For many businesses, this may be automatically created by Google and auto-populated with information it finds online about your business. Artist Dynamix has looked at scores of businesses in Western
How AI has already changed the world for creatives & small businesses
It was only in November 2022 that the launch of ChatGPT brought artificial intelligence into mainstream news. Within 5 days the app had a million users. It hit 100 million users after two months. But ChatGPT is only one of many AI initiatives that have been in development or, for some, in use for many […]
Turning website visitors into clients: what you need to know about conversion rates
Here’s a quick way to understand the importance of conversion rates (a.k.a. conversion ratios). There are people on social media who have hundreds of thousands of followers but cannot make money from them. Then there are those with a few thousand followers who make thousands of dollars every month from the foundation presented by this […]