9 things every business should do to optimize website conversions
When I started building websites, over 20 years ago, developers were more fascinated by all the fancy things they could get websites to do; such as flashing text, scrolling words, etc, and less so by how much these web pages could contribute to the bottom line of a business. How far we’ve come since then. […]
21 ways to make your website more accessible to people with disabilities
It is important to make a website accessible because it ensures that people with disabilities can use and access your website just like anyone else. As Artist Dynamix, we made our website accessible last year, and the feedback from users has been encouraging. Just last week, I was on a Zoom call with a potential […]
What is website accessibility? An introduction for entrepreneurs & small businesses
Website accessibility refers to designing and developing websites that everyone, including people with disabilities, can use. Disabilities can take many forms, including visual, auditory, cognitive, and motor impairments. About 20% of the world population fits into the category of people who need additional help to be able to access online content and
How to check if Google has indexed your content
You put up a blog post or you edit some of the content on your website. You want to find out if Google has indexed the new changes, i.e. Is the new content appearing on Google? How do you do it? It’s pretty simple. Say I have made a change to the ‘Services‘ page on […]
What happens when business founders show their faces in digital marketing?
What should the role of business founders be in digital marketing? As an entrepreneur, how much of yourself should you put out there for the world to see? Over the last decade, the hockey-stick-curve-to-the-moon surge in digital marketing has seen companies churn out blog posts, ads, videos, social media posts, and email blasts to clients […]
What exactly does a web developer do?
This seems like such an obvious question, but since businesses spend tens of thousands of dollars on websites and digital marketing, it’s an important one to have a very clear answer for. When you ask a web development agency to build a website for you, what are you asking them to do? Register a domain […]
5 reasons why no one visits your small business website
You paid thousands of dollars for your website and even did an office party to launch it. That was months ago. Every month you look at the reports for the number of visits to your website. It makes your stomach turn. How is it that this asset is not delivering the clients you were promised […]
The 9 website features your small business can’t afford to ignore
You’ve heard the expression you only get one chance to make a first impression? Well, it applies online too. Except, in this case, your website’s first impression is not solely based on how it looks. It includes how fast it loads, how well it helps solves your visitor’s problems, and how easy to navigate it […]
What’s the vibe at your creative startup? A quick lesson on workplace culture
PICTURE: People bring everything to work, even if they don’t show it. Someone I worked with once took their own life. A few weeks later, their father visited our office. In the hour or so we spent with him, our small team learned the importance of the workplace as a place of upliftment and healing, […]
7 things you need to know before your next artist’s photo shoot
As a creative or professional artist, you will at some point want to get a photo shoot done for your portfolio, or website, or other publicity purposes. I remember when I did my first photoshoot as a photographer. I had a client come to my makeshift studio in Harare and I spent over two hours […]