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    June 30, 2023 – Hello solopreneur! Meet the new Boss Diplomat

    Boss Diplomat Logo

    We thought we knew about branding until we met Talyn Rahman-Figueroa of Boss Diplomat. Her business focuses on branding for solopreneurs and small businesses. She also does personal branding for entrepreneurs.

    Our branding journey with Talyn started when we signed up for her Brand Blueprint service last year. She took Artist Dynamix through an analysis of our brand and how we present ourselves to the world.

    One of the most exciting things we did during our sessions with Talyn was zeroing in on who our actual ideal clients are.

    It led us to think about what we mean when we say ‘creative entrepreneur’ and was one of the catalysts that inspired us to write this article where we crystallized the answer we give when we are asked, ‘What is a creative entrepreneur?‘.

    When she approached us to redesign her website and move it from Squarespace to WordPress, it took us into a deeper dive into thinking more strategically about branding and positioning.

    We loved working on this website project. You can imagine the pressure of working with a branding expert on building their main marketing platform!

    Well, we did it, and the website is now live! Check it out here!

    March 5, 2023 – Upcoming Digital Marketing Workshop – From AI to Zip Code

    On March 15, 2023, Artist Dynamix Founder, Fungai Tichawangana, will be conducting a workshop, organized by the Amherst Area Chamber of Commerce, themed “From AI to Zip Code – Digital Marketing Shortcuts that are Working in 2023”

    It is easy for businesses to get overwhelmed with all the tasks that they need to carry out to maintain an online presence, let alone stay ahead of the competition.

    Amherst Area Chamber - Fungai Tichawangana Workshop - Digital Marketing

    This workshop is part of a series being run by the Amherst Area Chamber. The first workshop was on branding and took place last week. It was hosted by Talyn Rahman-Figueroa of Boss Diplomat.

    Workshop Overview

    In this edition of the series, we will look at tools and strategies that help entrepreneurs and business owners cut out the noise and focus on the most important parts of a digital marketing campaign.

    We will look at:

    • The simple things that move the online visibility needle, but which most businesses are not doing.
    • How AI tools can help you understand your target market, generate winning content, and monitor what the competition is doing.
    • Why businesses need to spend more time focussing on local visibility and how they can win in this game
    • New tools like Apple Business Connect and Search Box Optimization

    See you there!


    Online and in-person at The Homewood Suites by Hilton, Hadley.


    This workshop is sponsored by Greenfield Cooperative Bank.


    Attendance is free, but registration is required. Click here to register

    About the Instructor

    Hi, my name is Fungai. For close to 20 years now, I have been developing websites and digital media solutions. I have done work with banks, transport companies, membership organizations, and other enterprises.

    I have also done extensive work with artists and other creatives in various capacities.

    Over and over, I have seen how creatives struggle with the business and visibility side of their hustle. Becoming proficient at your artistic skill alone is a lifetime commitment. When you throw in all the other things you need to learn to create an actual enterprise, it becomes really challenging.

    As an entrepreneur, I have seen how startups and small businesses struggle with showing up strong online and harnessing the power of digital media.

    I started Artist Dynamix to help solve these challenges; to help creative entrepreneurs and institutions of arts & culture solve the challenges of visibility, branding, connection, and growth, and to find ways, while doing that, to create sparks of magic between business and the arts.

    January 28, 2023 – Artist Dynamix founder appointed to Amherst Area Chamber of Commerce board

    At its annual meeting, held at Hampshire College’s Red Barn on January 25, 2023, the Amherst Area Chamber of Commerce appointed Artist Dynamix Founder, Fungai Tichawangana, as its newest board member.

    Here is the notice sent to members in an email to members of the Chamber on January 27.

    New Board Appointment, Amherst Area Chamber of Commerce Board of Directors - Fungai Tichawangana

    At our 2023 Annual Meeting, our board unanimously voted to fill a newly vacant BOARD seat with the approval of Fungai Tichwangana, Founder & CEO of Artist Dynamix.

    Fungai joined the Chamber a year ago and became an active and engaged member from day one.

    His business, Artist Dynamix is a digital marketing agency based here in Amherst. Its focus is on helping creative entrepreneurs and small businesses cut through all the noise and implement strategies and tactics that deliver results online.

    Fungai Tichawangana has been building websites for over 20 years and has worked with clients around the world from a plethora of backgrounds and industries. Find out more at

    We are thrilled to add his marketing and digital branding expertise to our board, a role that we have been looking to fill. He also brings a passion for supporting diverse entrepreneurs, especially in the creative space.

    He is also responsible for helping us launch a workshop series “Sparking the Magic in Your Branding: Stand Out & Be Seen” that will go live next week. He is already building business and building community.

    Join us in giving Fungai a warm welcome.

    Here are some photos from the event, taken by Perry O’Hearn.

    June 29, 2022 – Making a difference with - New Website on computer screen

    Two years ago, I presented a workshop on online marketing. It was one of my first gigs here in Western Massachusetts and I was nervous because no one knew me. Would they hear what I had to say or be wondering who is this dude? Is he legit? Etc.

    Fast forward to a few months ago, when someone I had never heard from before sent me an email asking if I could help them with a new website for a group they were involved with. We booked a call and spoke about their needs for the project.

    I asked them how they had found out about Artist Dynamix and they said, “Oh, you gave that workshop…”

    Today, the website that was borne out of that discussion (and many others that followed),, went live.

    – Fungai

    April 12, 2022 – Hello Artist Dynamix v2.0

    Artist Dynamix - Website homepage screenshot

    Just over four weeks ago I brought down the Artist Dynamix website because even though it had just been up for a few months it felt really old. I didn’t think it represented the business well at all or the sort of energy we are trying to share.

    I thought it would take one week to get the new site done. It took four.

    Today, it went up. The fact that you’re able to read this means that it’s running and we haven’t taken it down again ;-).
    – Fungai