How to find local micro-influencers (and the tools we actually recommend)
Most small businesses don’t need a celebrity promoting them on Instagram or TikTok. What they do need is someone right here in the region. Someone who knows the community, shows up to events, tags local cafés in their posts, and genuinely connects with the people who live here. That’s what local micro-influencers do best. I wrote about [&helli
The local marketing combo no one’s using (but should be)
Why your small business should stop chasing celebrity clout and start building real local traction. A recent WPP Media report, cited in The Guardian, projected that social media creators are on track to overtake traditional media in ad revenue generation this year (The Guardian, June 2025), marking a huge ‘cultural shift’ in media. That’s
AI-BOO-nanza: 5 scary fresh ways to cash in with AI this Halloween
Halloween is just around the corner, and it’s a perfect time for creative entrepreneurs to cash in on the spooky season with the use of AI tools to add a modern twist to your Halloween campaigns. In our most recent guide for the Ultimate SEO Makeover (#180DaysOfSEO, #UltimateSEOMakeover), we talked about the impact of artificial […]
The power of storytelling in content marketing for small businesses & creative entrepreneurs
Creative entrepreneurs and small businesses often face the challenge of failing to stand out in a crowded market. With so many options available to consumers, it can be difficult to capture their attention and build a loyal following. That’s where the power of storytelling comes in. By crafting a compelling narrative that connects with their [&he
Why content is the superhero of an effective digital marketing campaign
At the heart of any successful campaign lies a meticulously crafted strategy. According to the Merriam-Webster Dictionary, a strategy encompasses the art and science of deliberate planning, guiding actions toward evolutionary success. For us at Artist Dynamix, a digital marketing strategy entails carefully planned online endeavors aimed at achieving specific
Building bridges part two: A creative entrepreneurs guide to local link-building
Welcome back to the exciting second part of our link-building journey for our Ultimate SEO Makeover #180DaysOfSEO campaign. We’re taking 180 days to work on our own SEO as an agency and showing you step by step how we are doing it. Find out more about this SEO journey here. Before we go into this […]
Building Bridges part one: The art and science of link-building
As a creative entrepreneur, we know how important it is for you to make a lasting impact in the digital world. And to do that, establishing a strong online presence is key. A well-executed link-building plan is an important part of any successful digital marketing strategy. In this guide, we’re going to dive deep into […]
The power of readability: a creative entrepreneur’s guide to creating captivating content
You’ve got the passion, the vision, and the creativity to make your mark in the world. But there’s one crucial element that can either make or break your content’s success and overall SEO campaign – readability. In the vast digital landscape, content that doesn’t get read might as well not exist. So, how do you […]
Understanding the power of AI in lead generation
Unleashing the Potential of Intelligent Lead Generation with AI It is absolutely crazy what artificial intelligence (AI) is doing in the realm of lead generation. The biggest marketing agencies and businesses have been leveraging the power of AI for many years, and now the tools are not only more powerful but also accessible to you […]
5 free mindset-shifting AI courses for creative entrepreneurs
Where do you start on your journey into AI? As creatives, AI both threatens us and offers us boundless opportunities. While many creatives still regard artificial intelligence with contempt and distrust, some are leaping ahead and exploring this new technology to the maximum extent possible. An example is Domenic Ashburn, aka ‘Mr Grateful,’ a gra