Stop wasting your chamber of commerce listing – here’s how to make it work
Artist Dynamix is a member of the Amherst Area Chamber of Commerce. One of the things we do to optimize our visibility through the chamber is to regularly update our profile on the chamber website. We just did a complete overhaul of the profile last week. We’re not just housekeeping here. It’s part of a […]
How to find local micro-influencers (and the tools we actually recommend)
Most small businesses don’t need a celebrity promoting them on Instagram or TikTok. What they do need is someone right here in the region. Someone who knows the community, shows up to events, tags local cafés in their posts, and genuinely connects with the people who live here. That’s what local micro-influencers do best. I wrote about [&helli
The local marketing combo no one’s using (but should be)
Why your small business should stop chasing celebrity clout and start building real local traction. A recent WPP Media report, cited in The Guardian, projected that social media creators are on track to overtake traditional media in ad revenue generation this year (The Guardian, June 2025), marking a huge ‘cultural shift’ in media. That’s