Top free SEO tools to instantly check your website (including one you’ll actually use)

Not all SEO tools are made for real-world business owners. Some are great, but too expensive for small businesses. Here’s a list of free SEO tools that help you get results.

Every business wants to show up in search, but too many websites are flying blind when it comes to SEO. Maybe you’ve installed a plugin, heard about “backlinks,” or tried to Google yourself and saw… nothing.

Here’s the good news: you don’t need to be an SEO expert to figure out what’s working and what’s holding you back. These tools will help you assess your site’s SEO performance and take practical steps toward better rankings, starting with one we use every day.

1. SEO Quick Check by Artist Dynamix

A free SEO checkup. No jargon. Just results.

SEO Quick Check is a simple, AI-powered website audit tool built for business owners who want clear answers and fast fixes. It gives you a personalized report in a few minutes—no login required.

One of the amazing things about SEO Quick Check from Artist Dynamix is the AI-generated suggestions for improving your website that it gives you. These suggestions come with directions on how to implement them on your website.

What it checks:

• Your site’s speed and mobile-friendliness
• On-page formatting and metadata
• Backlink status and page authority
• Keyword suggestions and missed opportunities
• How you compare to your competitors

What you get:
A report that’s clear, visual, and actually useful, with concrete actions you can take right away to improve your site’s performance.

Try SEO Quick Check now →

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2. Google Search Console

The essential SEO dashboard from Google itself.

Google’s official SEO dashboard. And it’s free! Once your site is verified, you can see which keywords you rank for, whether your pages are mobile-friendly, and how your content appears in search results. It also flags crawl errors and indexing issues you’ll want to fix.

Once you log in, you’ll want to bookmark Google Search Console as it’s a tool you’ll want to return to on a regular basis.

What it checks:

• Keywords driving impressions and clicks
• Indexing issues, crawl errors, and site health
• Mobile usability and Core Web Vitals
• Internal and external links
• Rich result eligibility

What you get:
An inside look at how Google views your site—so you can improve where it counts.

Pro Tip: Pair this with SEO Quick Check to cross-reference data and get clearer insights.

3. Ahrefs Webmaster Tools

A deeper dive into backlinks, site authority, and visibility.

Ahrefs offers a free version of their popular SEO platform for site owners. It gives you a technical SEO audit, backlink insights, and keyword visibility reports. It’s a great step up once you’re ready to dive deeper into your website’s authority and performance.

What it checks:

• Backlink profile and referring domains
• Broken links and redirect chains
• Keyword rankings and visibility trends
• Technical SEO issues (404s, metadata gaps, etc.)

What you get:
A powerful overview of your website’s strength in search, plus key insights to build domain authority over time.

From The Arist Dynamix Team: Especially useful for businesses competing in content-heavy or local search markets.

4. Yoast SEO (for WordPress)

Real-time content optimization as you write.

If you use WordPress, Yoast is a must-have plugin. The free version provides content optimization tips as you write; checking keyword density, content structure, and readability. It also helps generate structured metadata to enhance your appearance in search engines.

What it checks:

• Keyword usage and density
• Readability and sentence structure
• Meta title and description optimization
• Internal and outbound linking
• Schema markup (for some versions)

What you get:
A checklist that updates in real time to help you write content that search engines (and humans) will love.

Smart move: Use Yoast in tandem with the findings from SEO Quick Check to refine your site page by page.

5. GTmetrix

Your go-to tool for diagnosing speed problems.

Google cares deeply about load times. Slow sites get penalized. GTmetrix analyzes how fast your website loads and explains why it’s lagging, breaking it down by element. You can run 5 scans every month for free

What it checks:

• Page load speed and time to interactive
• File sizes, image compression, and script delays
• Caching issues
• Mobile performance
• Core Web Vitals

What you get:
A performance report with clear scores, waterfall charts, and specific tech suggestions to improve speed.

What SEO Experts Know: If your site feels sluggish or your bounce rate is high, start here.

Ready to go beyond checking your SEO?

At Artist Dynamix, we don’t just point out problems with your website, we help you fix them. Whether you need a full SEO strategy, ongoing website support, or optimization for your Google Business Profile, we’ve got your back.

Want us to audit your site and lay out a growth plan?
Book a free discovery call →