Factors affecting the accuracy of Google local SEO heat maps
Google local SEO heat maps are powerful tools for visualizing how a business ranks in local search results across specific geographic areas. These tools help you understand where your business appears in the Local Pack or Google Maps when people nearby search for your services. However, heat maps don’t always reflect what individual users see, [&hell
Stop wasting your chamber of commerce listing – here’s how to make it work
Artist Dynamix is a member of the Amherst Area Chamber of Commerce. One of the things we do to optimize our visibility through the chamber is to regularly update our profile on the chamber website. We just did a complete overhaul of the profile last week. We’re not just housekeeping here. It’s part of a […]
Every backlink & brand mention should have a job: Introducing the Optimized Online Footprint
Let’s look at a real-world example to illustrate one of the biggest missed digital marketing opportunities I see all too often. A well-respected community bank in the Berkshires regularly donates to non-profits across the region. It’s a beautiful thing; local organizations get support, and the bank strengthens its reputation as a mission-driven instituti
How to find local micro-influencers (and the tools we actually recommend)
Most small businesses don’t need a celebrity promoting them on Instagram or TikTok. What they do need is someone right here in the region. Someone who knows the community, shows up to events, tags local cafés in their posts, and genuinely connects with the people who live here. That’s what local micro-influencers do best. I wrote about [&helli
The local marketing combo no one’s using (but should be)
Why your small business should stop chasing celebrity clout and start building real local traction. A recent WPP Media report, cited in The Guardian, projected that social media creators are on track to overtake traditional media in ad revenue generation this year (The Guardian, June 2025), marking a huge ‘cultural shift’ in media. That’s
Top free SEO tools to instantly check your website (including one you’ll actually use)
Not all SEO tools are made for real-world business owners. Some are great, but too expensive for small businesses. Here’s a list of free SEO tools that help you get results. Every business wants to show up in search, but too many websites are flying blind when it comes to SEO. Maybe you’ve installed a […]
Why SEO is no longer enough: the rise of answer engine optimization
One of the biggest misconceptions about AEO is assuming that AI systems like ChatGPT just pull answers from the top of Google. In reality, these systems work very differently; some generate responses based on past training data, while others retrieve information from a variety of live sources. Misunderstanding this core distinction leads many marketers to [&
Unlock faster websites & better images: meet AVIF!
There are few things that matter as much as speed when it comes to running a business online. I know it, I’ve been building websites for over two decades. Slow-loading websites will drive customers away faster than you can say “abandoned cart.” And what’s one of the biggest culprits behind sluggish sites? Images. Many times, […]
The essential website maintenance checklist (10 areas you need to take care of)
Most business websites are under-maintained and therefore underperform. Website Maintenance is a crucial part of a successful digital marketing strategy and at Artist Dynamix, we will tell you that the day your website is launched is the day the real website work begins. A website needs to deliver results constantly. That’s not possible without website
The 10-point SEO checklist for business websites
Business owners ask me all the time, “What’s the most important thing I need to do for my website SEO?” It’s a valid question, but a hard one to answer, because SEO is like health. If I told you the most important thing for you to remain healthy was to drink water, and you went […]