What do Google’s ‘helpful content’ changes mean for small business ranking?
Google recently sent shockwaves around the Search Engine Optimization (SEO) industry when it announced that it was making some pretty significant changes to its search ranking algorithm. The new changes which will be rolled out over a two week period, starting the last week of August 2022, will aim to reward ‘helpful content’ which was […]
The 9 website features your small business can’t afford to ignore
You’ve heard the expression you only get one chance to make a first impression? Well, it applies online too. Except, in this case, your website’s first impression is not solely based on how it looks. It includes how fast it loads, how well it helps solves your visitor’s problems, and how easy to navigate it […]
What’s the vibe at your creative startup? A quick lesson on workplace culture
PICTURE: People bring everything to work, even if they don’t show it. Someone I worked with once took their own life. A few weeks later, their father visited our office. In the hour or so we spent with him, our small team learned the importance of the workplace as a place of upliftment and healing, […]
9 Tips for creative entrepreneurs to plan & execute successful virtual events
Virtual events, when done right, can help creative entrepreneurs accomplish so much more than in-person events ever could; you can reach more people and you can create a huge impact with a small budget. Virtual events are also easier to execute than in-person meetings and seminars. There are so many benefits to hosting virtual events […]
7 things you need to know before your next artist’s photo shoot
As a creative or professional artist, you will at some point want to get a photo shoot done for your portfolio, or website, or other publicity purposes. I remember when I did my first photoshoot as a photographer. I had a client come to my makeshift studio in Harare and I spent over two hours […]
25 terms every creative must know before getting a website
You’re finally ready to get your website done and you’re scoping out some developers whose work you love. The only challenge is you’re not sure whether you need a blog or a website or if there is a difference. Do you need a domain or hosting or both? Do the two come together? Ugh! So […]
Questions you need to ask your web developer
You finally got your website done you love how it turned out. You have a new project launching and you want it updated to the site but your developer has disappeared. You’ve emailed her. You’ve left voicemail messages on her phone. You’ve even stalked her on Facebook and Google to see if you can find […]
The artist’s guide to computer & phone backups
Someone once said that there are two types of computer users; those who have lost data and those who will one day lose data. If you use a computer or other digital device for capturing data of any sort long enough, chances are you will one day lose something; an unsaved document that disappears when […]