Jaw-dropping digital marketing statistics for 2022
Sometimes it is difficult to understand the size of the digital marketing landscape, the scope of e-commerce around the world, and to fully grasp the opportunities it presents for creative entrepreneurs and their businesses. Here are some numbers to put things into perspective. The digital marketing opportunity There are 5 billion people who use the [&hellip
How to check if Google has indexed your content
You put up a blog post or you edit some of the content on your website. You want to find out if Google has indexed the new changes, i.e. Is the new content appearing on Google? How do you do it? It’s pretty simple. Say I have made a change to the ‘Services‘ page on […]
What happens when business founders show their faces in digital marketing?
What should the role of business founders be in digital marketing? As an entrepreneur, how much of yourself should you put out there for the world to see? Over the last decade, the hockey-stick-curve-to-the-moon surge in digital marketing has seen companies churn out blog posts, ads, videos, social media posts, and email blasts to clients […]
What exactly does a web developer do?
This seems like such an obvious question, but since businesses spend tens of thousands of dollars on websites and digital marketing, it’s an important one to have a very clear answer for. When you ask a web development agency to build a website for you, what are you asking them to do? Register a domain […]
5 reasons why no one visits your small business website
You paid thousands of dollars for your website and even did an office party to launch it. That was months ago. Every month you look at the reports for the number of visits to your website. It makes your stomach turn. How is it that this asset is not delivering the clients you were promised […]
You could get $5,000 of website design services for free in Massachusetts
NOTE: This program was paused in March 2023 by The Massachusetts Growth Capital Corporation. The Massachusetts Growth Capital Corporation (MGCC) is offering grants of up to US$5,000 to pay for digital media services for small businesses based in the state that are run by socially and economically disadvantaged individuals. You heard that right. If you’
What do Google’s ‘helpful content’ changes mean for small business ranking?
Google recently sent shockwaves around the Search Engine Optimization (SEO) industry when it announced that it was making some pretty significant changes to its search ranking algorithm. The new changes which will be rolled out over a two week period, starting the last week of August 2022, will aim to reward ‘helpful content’ which was […]
The 9 website features your small business can’t afford to ignore
You’ve heard the expression you only get one chance to make a first impression? Well, it applies online too. Except, in this case, your website’s first impression is not solely based on how it looks. It includes how fast it loads, how well it helps solves your visitor’s problems, and how easy to navigate it […]