Stop wasting your chamber of commerce listing – here’s how to make it work

Artist Dynamix is a member of the Amherst Area Chamber of Commerce. One of the things we do to optimize our visibility through the chamber is to regularly update our profile on the chamber website. We just did a complete overhaul of the profile last week.

We’re not just housekeeping here. It’s part of a strategy that we at Artist Dynamix call the Optimized Online Footprint. Turn on your OOF! 

The Online Footprint Framework is a strategic approach to managing your brand’s presence across the web. It ensures that every mention of your business, every listing, profile, directory entry, article, or backlink is accurate, intentional, and working in your favor.

We mentioned Chamber profile optimization in an earlier post on 5 Low-cost marketing ideas for small business owners in Western Massachusetts. 

Here’s why we make time for this, and some related tips to help you do the same:

Why you should keep your Chamber of Commerce Profile Updated

1. Consistency and freshness

Your business evolves. So should the way it’s presented online. Regularly updating your chamber listing ensures new clients and collaborators see your most current offers, services, and contact details. It also tells search engines your business is active and relevant. 

Our Amherst Area Chamber of Commerce website developer profile reflects our current digital marketing services for businesses and around Western MA. The type of services we offer and the way we deliver them have changed since we first created the profile in 2022. 

2. High-authority backlinks boost your SEO

Chamber websites often have strong domain authority, which makes them powerful sources of backlinks to your website. When those links point to your homepage, or better yet, to a specific service page or promotion. You get an SEO boost that improves your visibility in search results.

3. Chamber websites rank well

Chances are that your Chamber of Commerce website ranks higher than your business website. Make use of this. Update your profile. Add relevant information. Talk about current offers. If your chamber has a way to add notices and offers elsewhere on the site, go for it. 

4. People trust Chamber websites

Chambers of Commerce have a high trust index. If a Chamber website says you’re legit, it counts more than you saying it about yourself. So, making sure your Chamber profile is updated is a great way to build credibility. 

This information will be found more easily by people searching for the products and services you provide.

Beyond the Chamber- taking care of your online footprint

1. Keep an inventory of your online mentions

From chambers and directories to press mentions and partner sites, your business is probably listed in more places than you realize. Keeping track of these listings allows you to ensure accuracy and make the most of each one.

2. Make your backlinks count

If you can choose what your listing links to, use it strategically. Point to the page that’s most relevant to the listing, whether it’s a special offer, service overview, or a blog post tied to a recent event or cause. Then make sure there is a call to action on that page. You need to tell your website visitors what you want them to do; otherwise, they won’t do it. That’s how you turn clicks into action.

3. Automate updates

Where possible, automate directory edits and Google Business Profile updates. This ensures that information like your business name, address, and phone number is consistent across online listings. This is great for SEO since search engines love a business that presents uniform information across platforms. 

Want help with your own listings?

The Artist Dynamix team helps businesses build online visibility by taking full advantage of all the places they appear online, chamber directories included. Call us on our Western MA digital agency number or use the chat below if you’d like help optimizing yours.